Press

Press and media.

Transguy Supply is a trans-owned, trans-designed shop in Brooklyn, founded in 2018 and led by Founder and Creative Director Auston Bjorkman, serving trans men, trans masculine, non-binary and gender expansive people. We make Cake Bandit packing underwear and HUNKY skincare in-house, and we've sponsored and sold at community events from the dapperQ runway at the Brooklyn Museum to T-Boy Wrestling. For interviews, samples, images or a quote, email hello@transguysupply.com with "Press" in the subject line.

Transguy Supply, Cake Bandit and HUNKY

• Rewire News Group: FDA Targets Gender-Affirming Garments, Warning Companies that Serve Trans Customers (February 2026)
• TransLash Podcast with Imara Jones: Shop Trans For the Holidays 2025, Auston on building a business with community behind you (December 2025)
• Them: Inside the Sweaty, Sublime World of T-Boy Wrestling (August 2025). TGS sponsored the New York events.
• Los Angeles Public Press: How LA's Trans Dudes Wrestling event became the hottest ticket in queer nightlife (May 2025)
• GO Magazine: Threads: A History & Future of Queer Fashion, panel with dapperQ (February 2025)
• Los Angeles Blade: Trans company has life-saving, life-changing & affirming products (January 2023)
• Point of Pride: Black History Month 2019: Transguy Supply (March 2019)

Auston Bjorkman and Sir New York

Before TGS, our founder Auston Bjorkman ran Sir New York, the first openly trans-led label on the high-end fashion scene, showing at New York Fashion Week and on the dapperQ runway at the Brooklyn Museum.

• NBC News / NBC Out: Sir New York Embraces 'Genderless' Fashion (September 2016)
• Teen Vogue: An Interview with Sir New York Designer Auston Björkman
• HuffPost: FABRICATIONS: Meet Trans Fashion Designer Auston Björkman of Sir New York
• HUE, the magazine of FIT: The Business of Gender-Nonconforming Fashion
• dapperQ: Sharpe Suiting's Leon Wu on Sir New York's Auston Bjorkman (November 2016)

Sir New York was also featured in Vogue Italia, GQ, Nylon, Flaunt, Complex, Hypebeast, the New York Post and the New York Times.

Fast facts

• Founded 2018, launched on Trans Day of Visibility. Trans-owned and operated, based in Brooklyn, NY.
• Shop: packers, STPs, binders and binding tape, packing underwear, harnesses, pleasure gear, apparel, skincare. Ships to 100+ countries in plain packaging.
• In-house brands: Cake Bandit (packing underwear, harnesses, swim and apparel, designed in NYC) and HUNKY (natural-certified skincare, hair care and grooming made for skin on hormones; holiday gift sets launched November 2026).
• Community: binder donation partner of Point of Pride; sponsor and vendor at the dapperQ Independent Queer Fashion Show at the Brooklyn Museum and T-Boy Wrestling New York; grants and donations to trans-led projects.
• Founder, Creative Director and sole owner: Auston Bjorkman. FIT menswear graduate, former Thom Browne and Loden Dager intern, founder of Sir New York and PlayFULL for Peloton. Ten seasons on the dapperQ runway.

Images and samples

Product photography, HUNKY gift box images and founder portraits are available on request. We can send samples of HUNKY skincare and Cake Bandit to editors working on gift guides, grooming and trans-owned brand stories. Email hello@transguysupply.com.